WHY FLORENCE ?
Florence is the city that gave birth to some of the greatest Italian artists and poets: Dante Alighieri, Leonardo Da Vinci and Michelangelo lived in this city, cradle of the Renaissance and of the Italian language, a place of art and architecture.
A city full of history, the place of foundation of the historical Florentine Artisans Gelato Chef School, the only place where to discover the real origins of gelato.
Florence is also homeland of Bernardo Buontalenti (1531 - 1608) the inventor of Gelato: he proposed the "frozen desserts" to the Medici's court (one of the most famous families of Europe, the protagonists of Italian history from the fifteenth to the eighteenth century), which were then revised in a personal way.
Gelato flavours like eggnog, fruit and cream obtained a great success, and were, by that time, very well known throughout Europe.